Around U podcast released

Every year, Bayer Diabetes Care runs a series of events for young people with diabetes, called Around U. These events are based around football and dance training and demonstrate that with regular monitoring and control, young people with diabetes can lead active lifestyles.

The podcast footage was filmed during the Around U 2011 season, which saw football sessions at Glasgow Celtic FC’s training ground as well as at the London Soccerdome, under the guidance of West Ham United’s Youth Academy.  Dance events were staged at City Limits Dancentre in Sheffield and London’s Pineapple Studios.  In total, nearly 200 young people attended the 2011 events, where in addition to playing sports they also learned more about diabetes from medical professionals and motivational speakers who have diabetes.

Andrea Postles, for Bayer Diabetes Care, said: “Around U Sport Days have run over four years now.  They have grown in size and popularity and we are delighted with how well they are received. By creating this podcast we wanted to let young people with diabetes know that they do have a support network. Events like this exist whereby they can explore sports in a safe environment with experts on hand who are able to guide them.”

(This video is a link to YouTube. YouTube may store and process information in relation to your usage. Bayer has no control over the information that YouTube collects in this way)

To find out more about Bayer Diabetes Care or the Around U programme, please visit www.bayerdiabetes.co.uk. Bayer’s new YouTube channel is available at www.youtube.com/BayerUKIre

ENDS

Andrea Postles, Tel. 01635 563 031

E-Mail: andrea.postles@bayer.com

Craig Mowat, Tel. 01635 563 523

E-Mail: craig.mowat@bayer.com

Bayer Diabetes Care

Bayer Diabetes Care is dedicated to providing blood glucose meters and support materials designed to simplify the lives of people with diabetes and their healthcare professionals.  Bayer produces several blood glucose monitoring systems for people with diabetes, these are:

• CONTOUR® - a blood glucose monitoring system that help patients manage their condition with the freedom to enjoy their everyday lives.
• CONTOUR® USB - the first blood glucose meter with on-board diabetes management software to help people with diabetes view their blood glucose results and track trends.
• CONTOUR® Link – wirelessly transmits blood glucose results to a compatible Medtronic diabetes device.
• BREEZE®2 - a blood glucose monitoring system with a 10-test disc that delivers results in just five seconds, without the need to worry about individual test strips.

About Bayer HealthCare

The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 16.913 billion (2010), is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover and manufacture products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 55.700 employees (Dec 31, 2010) and is represented in more than 100 countries. Find more information at www.bayerhealthcare.com.

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. The company’s products and services are designed to benefit people and improve their quality of life. At the same time Bayer creates value through innovation, growth and high earning power. The Group is committed to the principles of sustainable development and to its role as a socially and ethically responsible corporate citizen. Economy, ecology and social responsibility are corporate policy objectives of equal rank.

In fiscal 2010, Bayer in the UK and Ireland, employed more than 1,200 people and had sales of £770m. Bayer’s offices are in Newbury (head office), Cambridge, Dublin, Uxbridge, Sheffield and Norwich. For more information, go to www.bayer.co.uk

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Globally, in fiscal 2010, Bayer employed more than 110,000 people and had sales of €35.1 billion. Capital expenditures amounted to €1.6 billion, R&D expenses to €3.1 billion. For more information, go to www.bayer.com

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.