‘Give Your Dog a Bone’ for a happy worm-free life

The launch of Drontal bone will be supported by a national TV advertising campaign, and an online competition called Give Your Dog A Bone designed to engage further with dog owners and communicate the benefits of having a worm-free dog.

Dan White, Group Product Manager at Bayer Animal Health said:  “Almost half of dog owners - surveyed prior to launch - indicated that new Drontal bone would encourage them to worm their dogs more routinely.  This is clearly great news for practices especially during these difficult economic times.

“This campaign will bring to life the special bond between pet and owner, and celebrate the happiness that dogs bring to our lives when they are happy, healthy and worm-free.”

Drontal’s Give Your Dog a Bone competition will be launched on 1st March 2012 at www.giveyourdogabone.co.uk.

ENDS

Andrea Postles, Tel. 01635 563 031

E-Mail: andrea.postles@bayer.com

Craig Mowat, Tel. 01635 563 523

E-Mail: craig.mowat@bayer.com

Drontal

The Drontal range has a product for every breed of cat or dog from a six week old kitten to an 11 stone St Bernard.  To have a happy, healthy pet Drontal recommends that adult dogs should be wormed at least every three months. Puppies should be wormed more frequently, ideally every two weeks up to three months of age and then every three months thereafter.  For more information on the Drontal range visit www.drontal.com.

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. The company’s products and services are designed to benefit people and improve their quality of life. At the same time Bayer creates value through innovation, growth and high earning power. The Group is committed to the principles of sustainable development and to its role as a socially and ethically responsible corporate citizen. Economy, ecology and social responsibility are corporate policy objectives of equal rank.

In fiscal 2010, Bayer in the UK and Ireland, employed more than 1,200 people and had sales of £770m. Bayer’s offices are in Newbury (head office), Cambridge, Dublin, Uxbridge, Sheffield and Norwich. For more information, go to www.bayer.co.uk

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